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    • Page 51

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    • 41 Table 8 Information Sources: Importance (N=973) Yes No M* SD M* SD Broadcast advertising (n=969) 4.47 1.54 3.17 1.61 Print Advertising (n=969) 5.30 1.37 3.91 1.71 Internet/email (n=970) 5.62 1.37 4.04 1.75 Outdoor advertising (n=970) 4.90 1.61...
    • Page 164

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    • 154 Table 8 Information Sources: Importance (N=973) Yes No M* SD M* SD Broadcast advertising (n=969) 4.47 1.54 3.17 1.61 Print Advertising (n=969) 5.30 1.37 3.91 1.71 Internet/email (n=970) 5.62 1.37 4.04 1.75 Outdoor advertising (n=970) 4.90 1.61...
    • Page 87

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    • 80 Table 4.11 May’s Average Survey Scores Question Male Female Both M SD M SD M SD 1 .90 .83 .17 1.46 .54 1.27 2 -.30 .90 .00 1.22 -.01 1.12 3 .00 .89 -.08 1.32 .05 1.15 4 .30 .46 -.33 1.11 .11 .93 5 .90 .70 .25 1.09 .48 .99 6 .80 1.17 .58 1.11 .68...
    • Page 43

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    • Table 5 – Gender Bias Frequency Distribution of Means Statement f M SD Football is strictly a man’s game 392 2.29 1.3 Women can be just as strong as men 392 3.73 1.2 Men are the only real athletes 394 1.34 .69 Women and men are equals when it 393...

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