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    • Page 51

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    • 41 Table 8 Information Sources: Importance (N=973) Yes No M* SD M* SD Broadcast advertising (n=969) 4.47 1.54 3.17 1.61 Print Advertising (n=969) 5.30 1.37 3.91 1.71 Internet/email (n=970) 5.62 1.37 4.04 1.75 Outdoor advertising (n=970) 4.90 1.61...
    • Page 164

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    • 154 Table 8 Information Sources: Importance (N=973) Yes No M* SD M* SD Broadcast advertising (n=969) 4.47 1.54 3.17 1.61 Print Advertising (n=969) 5.30 1.37 3.91 1.71 Internet/email (n=970) 5.62 1.37 4.04 1.75 Outdoor advertising (n=970) 4.90 1.61...
    • Page 87

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    • 80 Table 4.11 May’s Average Survey Scores Question Male Female Both M SD M SD M SD 1 .90 .83 .17 1.46 .54 1.27 2 -.30 .90 .00 1.22 -.01 1.12 3 .00 .89 -.08 1.32 .05 1.15 4 .30 .46 -.33 1.11 .11 .93 5 .90 .70 .25 1.09 .48 .99 6 .80 1.17 .58 1.11...

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